The article discusses Apple’s upcoming iPhone release and its potential to establish the company as a leader in the age of artificial intelligence (AI). It highlights that while Apple has lagged behind in AI capabilities compared to rivals like Google and Microsoft, the new iPhone could change that. The device is expected to feature a dedicated AI processor, allowing it to run AI models for tasks like image recognition and speech processing more efficiently. This could enable new AI-powered features and capabilities, potentially setting Apple apart from competitors. The article also mentions that Apple has been hiring AI experts and investing in AI research, suggesting a renewed focus on this area. However, it notes that Apple’s approach to AI has been more cautious, prioritizing user privacy and on-device processing over cloud-based AI models. Overall, the article suggests that the upcoming iPhone could be a significant step for Apple in the AI race and solidify its position as a tech trendsetter.