Apple’s ambitious plans to revamp Siri with advanced AI capabilities have reportedly been pushed back to 2025, marking a significant delay in the company’s AI strategy. The article reveals that Apple’s AI team encountered technical challenges in implementing large language models (LLMs) into Siri, particularly in making these models work efficiently on devices with limited memory and processing power. This delay comes at a crucial time when competitors like Google, Microsoft, and OpenAI are rapidly advancing in the AI space. The report indicates that Apple is working on a complete overhaul of Siri using LLMs to make it more conversational and capable of handling complex tasks. The company is also developing a new framework called ‘Ajax’ to power these AI features. Despite the delay, Apple remains committed to implementing AI responsibly, with a focus on privacy and on-device processing. The postponement reflects Apple’s characteristic approach of prioritizing product refinement over rushing to market. The article also mentions that Apple is simultaneously working on other AI features for iOS 18, including AI-enhanced applications for photos, music, and messages. This development highlights the growing importance of AI in consumer technology and the challenges companies face in implementing these advanced features while maintaining performance and user privacy.
Source: https://www.businessinsider.com/apple-siri-ai-delay-rare-move-2025-3