According to a report from Nikkei Asia, Apple is planning to release a new version of its budget iPhone SE in 2024, which will feature AI capabilities. This move could help boost Apple’s sales in China, where the company has been facing intense competition from domestic smartphone makers like Oppo, Vivo, and Xiaomi. The new iPhone SE is expected to be powered by Apple’s latest A-series chip, which will enable advanced AI features like improved image processing and natural language processing. Additionally, the device is rumored to have a larger display and 5G connectivity, making it more appealing to consumers in emerging markets like China. By offering a more affordable iPhone with AI capabilities, Apple could potentially attract price-conscious buyers who have been gravitating towards cheaper Android devices from Chinese brands. However, the success of the new iPhone SE will depend on Apple’s ability to strike the right balance between pricing and features.
Source: https://www.businessinsider.com/apple-new-iphone-se-with-ai-could-help-china-sales-2024-10