The article discusses how Apple’s latest iPhone models, the iPhone 14 Pro and iPhone 14 Pro Max, are equipped with advanced artificial intelligence (AI) capabilities that could be a major selling point during the holiday shopping season. The new models feature an AI-powered camera system that can automatically detect different subjects and apply appropriate settings for optimal image quality. Additionally, the phones utilize AI for video processing, allowing features like Action mode for smooth video capture during movement. The AI capabilities also extend to the new crash detection feature, which can sense severe car crashes and automatically alert emergency services. The article suggests that these AI-driven features could give Apple a competitive edge and drive sales during the crucial holiday period when many consumers upgrade their devices. Overall, the integration of AI across various aspects of the new iPhones is highlighted as a significant selling point for Apple’s latest flagship smartphones.
Source: https://abcnews.go.com/US/wireStory/apples-latest-iphones-gift-ai-holiday-shopping-season-116694397