The article discusses Apple’s challenges in incorporating advanced artificial intelligence (AI) features into its iPhones beyond 2024. According to the report, Apple’s AI efforts have lagged behind competitors like Google and Microsoft, which have made significant strides in generative AI and large language models. The company’s reluctance to embrace cloud-based AI processing and its focus on privacy and on-device processing have hindered its ability to offer cutting-edge AI capabilities. While Apple has made progress with on-device AI for tasks like image processing and voice recognition, more advanced AI features that require cloud processing and large language models remain elusive. The report suggests that Apple may need to reconsider its approach to AI and cloud computing to stay competitive in the smartphone market beyond 2024. Key takeaways include Apple’s struggles to match AI advancements by rivals, the limitations of its on-device AI strategy, and the potential need for a shift in its AI and cloud computing strategies to maintain its competitive edge in the smartphone market.
Source: https://www.businessinsider.com/apple-iphone-problem-ai-features-uncertain-timeline-2024-9