According to analysts at JPMorgan, Apple’s focus on artificial intelligence (AI) and machine learning capabilities will be a key selling point for the iPhone 16, expected to launch in 2024. The analysts believe that AI-driven features like improved camera performance, enhanced augmented reality (AR) experiences, and more efficient on-device processing will drive consumer demand for the new iPhone model. They predict that Apple’s investments in custom AI chips and software will enable “new AI/ML use cases” that will differentiate the iPhone 16 from competitors. Additionally, the analysts expect Apple to continue improving the iPhone’s computational photography capabilities, which have been a major selling point in recent years. Overall, the analysts see AI and machine learning as critical areas for Apple to maintain its competitive edge in the smartphone market.