According to the article, Apple is reportedly exploring a potential partnership with OpenAI, the company behind ChatGPT, as part of its artificial intelligence (AI) strategy. This move could help Apple catch up with competitors like Microsoft and Google in the AI race. The article suggests that Apple may announce its AI plans at the Worldwide Developers Conference (WWDC) in 2024. While Apple has been cautious about embracing AI, the success of ChatGPT and the AI advancements made by rivals have prompted the company to accelerate its efforts. The partnership with OpenAI could provide Apple with access to cutting-edge AI models and technologies, potentially enhancing its products and services with advanced AI capabilities. However, the article notes that the discussions are still in early stages, and the details of the potential collaboration remain uncertain.
Source: https://www.businessinsider.com/apple-wwdc-openai-partnership-ai-strategy-2024-6