The article discusses Apple’s increasing focus on artificial intelligence (AI) and its potential impact on the company’s products, particularly Macs and iPhones. It suggests that while the upcoming Vision Pro headset has garnered significant attention, Apple’s AI efforts on its core devices may be more consequential. The article highlights Apple’s recent hiring of AI experts and its development of custom AI chips, indicating a strategic shift towards integrating AI capabilities across its product lineup. It also mentions Apple’s potential plans to incorporate AI features like improved voice recognition, image processing, and predictive capabilities into future versions of macOS and iOS. The key takeaway is that Apple’s AI push could revolutionize the user experience on Macs and iPhones, potentially making these devices more intelligent, efficient, and user-friendly. The article suggests that while the Vision Pro headset represents Apple’s foray into augmented reality, the company’s AI advancements on its mainstream products could have a more profound impact on its business and customer base.
Source: https://www.businessinsider.com/apple-ai-macs-iphones-look-more-important-than-vision-pro-2024-4