According to a report by Counterpoint Research, Apple’s implementation of artificial intelligence (AI) on its iPhones is unlikely to significantly boost the company’s global market share in 2024 and 2025. The report suggests that while AI features like improved camera capabilities and voice assistants may attract some consumers, they are not expected to be a major driving force for iPhone sales. Instead, factors like pricing, brand loyalty, and ecosystem lock-in are expected to play a more significant role in consumer purchasing decisions. The report also notes that competitors like Samsung and Google are also investing heavily in AI for their smartphones, potentially negating any competitive advantage Apple might gain. Overall, the report concludes that while AI is an important technology for smartphone makers, it alone is unlikely to be a game-changer for Apple’s market share in the near future.
Source: https://www.businessinsider.com/apples-ai-iphones-fail-boost-global-market-share-in-2024-2025-1