According to the article, Apple made a significant move in 2024 by hiring a former Google executive to lead its artificial intelligence (AI) efforts. However, the initiative faced challenges and ultimately fell apart. The key points are: Apple poached a prominent AI researcher from Google in 2024 to spearhead its AI strategy. The hire was seen as a coup for Apple, which had lagged behind competitors like Google and Microsoft in AI development. Despite the high-profile recruitment, Apple’s AI efforts under the ex-Googler’s leadership failed to gain traction within the company. Disagreements over strategy, lack of resources, and internal politics reportedly hampered progress. The article suggests that Apple’s historically closed culture and hardware focus made it difficult to prioritize AI research and development. As a result, the ex-Googler and many members of the AI team left Apple within a few years, dealing a blow to the company’s AI ambitions. The failure highlights the challenges tech giants face in building successful AI teams and strategies.
Source: https://www.businessinsider.com/apple-hired-ex-googler-lead-ai-efforts-but-fell-apart-2024-6