The article raises concerns about Apple’s artificial intelligence (AI) capabilities, particularly in comparison to its rivals like Google and Microsoft. It suggests that Apple may be lagging behind in developing advanced AI systems, which could impact its ability to compete in areas like virtual assistants, autonomous vehicles, and cloud services. The article cites analysts who question whether Apple has the necessary expertise and resources to keep pace with the rapid advancements in AI technology. While Apple has made strides in on-device AI for features like Face ID and Siri, the article argues that the company may struggle to match the large language models and generative AI capabilities being developed by competitors. As AI becomes increasingly crucial for various products and services, the article warns that Apple’s perceived shortcomings in this area could pose a significant challenge for the company in the coming years.
Source: https://www.businessinsider.com/apple-intelligence-abilities-questioned-2024-8