According to the article, Apple plans to invest billions of dollars in building new data centers across the United States by 2024, aiming to challenge Google’s dominance in artificial intelligence (AI) and machine learning. The report suggests that Apple’s investment will be on par with Google’s, which has spent over $30 billion on data centers since 2021. Apple’s focus on AI and machine learning is driven by the need to enhance its products and services, such as Siri, the iPhone camera, and augmented reality features. The company aims to process more data on-device and reduce reliance on cloud computing, potentially addressing privacy concerns. However, Apple faces challenges in attracting top AI talent and lacks the vast troves of user data that Google and other tech giants possess. The article highlights Apple’s efforts to catch up in the AI race, which could have significant implications for the tech industry and consumer experiences.
Source: https://www.businessinsider.com/apple-ai-google-data-centers-2024-6