The article discusses Apple’s efforts to develop its next major product, codenamed the “Pro.” According to the report, the Pro is envisioned as a mixed reality headset that combines augmented and virtual reality capabilities. Apple has been working on the project for several years, but it has faced challenges in areas like battery life, software capabilities, and positioning the device as a must-have product. The Pro is expected to be a high-end, niche product initially, with a price tag potentially exceeding $3,000. Apple is reportedly “soul-searching” to determine the device’s positioning and whether it can become a mainstream product like the iPhone. The article suggests that the Pro could be a stepping stone towards more ambitious augmented reality glasses in the future.
Source: https://www.businessinsider.com/apple-soul-searching-around-next-big-product-vision-pro-2024-6