The article discusses Apple’s plans to enter the artificial intelligence (AI) race, albeit later than its competitors. Apple is expected to unveil a headset that combines elements of augmented and virtual reality, marking its first major new product since the Apple Watch in 2015. While Apple has been cautious about AI, it has been making significant investments in the technology, including hiring engineers from companies like Google and Microsoft. The company’s approach to AI has been focused on privacy and on-device processing, rather than cloud-based AI models. Apple’s AI efforts have been primarily aimed at improving existing products and services, such as Siri, the camera, and augmented reality features. However, with the new headset, Apple aims to showcase its AI capabilities in a more ambitious way. The article suggests that Apple’s late entry into the AI race could be an advantage, as it can learn from the mistakes of its competitors and potentially leapfrog them with innovative AI applications. Overall, the article portrays Apple as a formidable contender in the AI race, with its vast resources, focus on privacy, and potential to disrupt the market with its AI-powered products.
Source: https://abcnews.go.com/Business/wireStory/apple-poised-launch-late-start-ai-race-ambitions-110973135