According to a report from The Information, Apple is working on integrating generative AI capabilities into its virtual assistant Siri, with plans to release the enhanced version by 2024. The report suggests that Apple aims to make Siri more capable of engaging in back-and-forth dialogue and providing more substantive responses to user queries. This move aligns with the growing trend of tech giants like Google, Microsoft, and OpenAI investing heavily in generative AI models like ChatGPT. While details are scarce, the report indicates that Apple’s approach may involve combining existing language models with its own data and privacy-focused techniques. The integration of generative AI could potentially make Siri more competitive with other virtual assistants and provide a more natural and intelligent user experience. However, the report also notes that Apple’s efforts in this area have faced challenges, and the timeline for the enhanced Siri’s release could be subject to change.
Source: https://www.businessinsider.com/apple-siri-generative-ai-improvements-iphone-report-2024-5