Apple is launching the iPhone into the AI era with a free software update that will allow users to summon a powerful chatbot to answer questions, analyze data, and generate creative output. The update, iOS 17, will introduce Apple’s AI assistant, called Audion, which can be summoned by holding down the crown on an Apple Watch or tapping the Siri icon on an iPhone. Audion will compete with Microsoft’s Copilot and Google’s Bard. Apple emphasized Audion’s ability to protect user privacy and data security. The software update also includes new video editing tools, a more immersive map, and improved accessibility features. Apple is positioning itself as the AI choice for users who want a higher level of data protection and privacy. The company aims to differentiate itself from rivals by emphasizing its commitment to user privacy and security.