Apple is doubling down on artificial intelligence (AI) to revive its slumping iPhone sales and regain ground lost to rivals Samsung and Google. The company is investing heavily in AI capabilities for the iPhone, aiming to make its flagship product more compelling and differentiated. Key points: 1) Apple has fallen behind Samsung and Google in AI integration on smartphones, with features like voice assistants and camera capabilities lagging. 2) The company is now prioritizing AI development, hiring top talent and acquiring AI startups to bolster its in-house expertise. 3) Apple plans to infuse AI across the iPhone’s core features, including camera, voice assistant, and augmented reality, to deliver a more intelligent and personalized user experience. 4) Analysts believe AI could be a game-changer for Apple, helping it regain market share and reignite iPhone sales growth. 5) However, the company faces stiff competition from Google and Samsung, which have made significant strides in AI and could challenge Apple’s efforts.