Apple is doubling down on Siri amid the AI race with ChatGPT and Google. The company announced several new AI-powered features for Siri at its annual software conference, including the ability to have Siri respond to messages and emails on your behalf. Siri will also be able to handle more complex queries and tasks, such as booking a trip or finding a birthday gift. Apple is also introducing a new AI-powered image generator called Imagen, which can create images from text descriptions. However, Apple is still playing catch-up with rivals like OpenAI’s ChatGPT and Google’s Bard, which have captured public attention with their ability to engage in human-like conversations and generate text on a wide range of topics. Apple’s focus on privacy and security may also limit the capabilities of its AI offerings compared to competitors.