Apple has issued an apology for a misleading advertisement promoting the iPad Pro’s capabilities. The ad, titled “Truck,” depicted a scene where the tablet was used to edit a video stream from multiple cameras mounted on a rig attached to a truck. However, it was revealed that the video was actually edited on a powerful Mac workstation, not the iPad Pro itself. Apple acknowledged that the ad’s claims were misleading and did not accurately represent the tablet’s video editing capabilities. The company stated that they should have been more clear about the workflow used in the ad’s production. While the iPad Pro is a powerful device, it has limitations compared to professional-grade desktop computers when it comes to intensive video editing tasks. Apple’s apology aims to address concerns raised by customers and industry professionals regarding the accuracy of the ad’s claims.
Source: https://www.cnn.com/2024/05/09/tech/apple-apologizes-for-ipad-pro-ad/index.html