According to the article, Apple is expected to announce significant updates to its Mac lineup and introduce new artificial intelligence (AI) capabilities during its upcoming earnings week. The company is reportedly planning to unveil a revamped MacBook Air with an M3 chip, marking the first major redesign of the laptop in several years. Additionally, Apple is anticipated to showcase its AI strategy, potentially integrating AI features into existing products and services. The article suggests that Apple’s AI efforts could involve enhancing Siri, improving image and video processing, and introducing new AI-powered applications. While Apple has been relatively quiet about its AI plans compared to rivals like Microsoft and Google, the company is expected to provide more details during its earnings call and related events. The article highlights Apple’s focus on both hardware and software updates, aiming to maintain its competitive edge in the tech industry.
Source: https://www.businessinsider.com/apple-announcing-major-mac-updates-ai-rollout-earnings-week-2024-10