The article discusses how Siddharth Taparia, the Chief Marketing Officer (CMO) of JLL, a commercial real estate services firm, utilized artificial intelligence (AI) to streamline a task that typically took two months, reducing it to just a few hours. Taparia explains that his team was tasked with analyzing over 1,000 pages of client feedback, which would have required manually reading and categorizing the data. However, by leveraging AI, specifically natural language processing (NLP) models, they could quickly process and categorize the feedback, identifying key themes and insights. This allowed them to present the findings to leadership in a matter of hours, rather than the typical two-month timeframe. Taparia emphasizes the transformative potential of AI in enhancing efficiency, enabling faster decision-making, and driving innovation within organizations. He believes that AI will become increasingly integrated into various business processes, revolutionizing how work is done and providing a competitive advantage to companies that embrace it.