The article discusses Perplexity, an artificial intelligence startup that aims to revolutionize the search industry by launching a new business news outlet powered by AI. The key points are: 1) Perplexity has raised $7 million to build a search engine that can understand complex queries and provide concise answers, rather than just links. 2) The startup plans to launch a business news outlet staffed by AI and human editors to showcase its technology. 3) The AI system will analyze financial data, news reports, and other sources to generate articles and answer queries. 4) Perplexity’s founders believe their approach can provide more accurate and timely information than traditional search engines. 5) The startup faces challenges in convincing users to trust AI-generated content and in scaling its technology to handle a wide range of topics. 6) If successful, Perplexity could disrupt the search and news industries by providing a new way to access information.