The article discusses Perplexity, an artificial intelligence (AI) startup that aims to revolutionize the way people search for and consume business news. Perplexity has developed an AI system that can analyze vast amounts of data and provide concise, insightful summaries on various topics. The company’s co-founder, Ethan Perez, believes that traditional search engines are inefficient for finding relevant business information, as they often return overwhelming amounts of data. Perplexity’s AI, on the other hand, can distill complex information into easily digestible summaries, saving users time and effort. The startup has already secured funding from prominent investors and is working with a major business news outlet to integrate its technology. Perplexity’s approach could disrupt the way professionals and decision-makers access and consume business intelligence, potentially upending the search business for this domain.