AI Startup Perplexity Aims to Upend Search at a Major News Outlet

The article discusses Perplexity, an artificial intelligence startup that has developed a new search engine aimed at transforming how journalists and researchers find information. The company has secured a contract with a major U.S. news outlet to overhaul its internal search capabilities. Perplexity’s search engine uses natural language processing and machine learning to understand the intent behind queries and provide more relevant results. It can comprehend complex queries, surface insights from unstructured data, and learn from user interactions. The startup’s founders believe their technology can revolutionize information retrieval, making it easier to find needles in ever-growing haystacks of data. While the news outlet remains unnamed, the deal represents a significant milestone for Perplexity in its mission to bring AI-powered search to enterprises grappling with information overload. The article highlights the potential impact of Perplexity’s technology on journalism and knowledge work.

Source: https://abcnews.go.com/Technology/wireStory/ai-startup-perplexity-upend-search-business-news-outlet-111116685