According to Michael Lacorazza, the Chief Marketing Officer of US Bank, the use of AI technology saved the bank months of development time for a new brand campaign. Lacorazza revealed that the AI system generated hundreds of potential campaign ideas in a matter of hours, a process that would have taken human teams several months to accomplish. The AI-generated ideas were then reviewed and refined by the marketing team, leading to the final campaign concept. Lacorazza praised the efficiency and speed of the AI system, stating that it allowed the bank to explore a vast array of creative possibilities in a short timeframe. He emphasized the importance of human oversight and curation in the process, as the AI system provided a wealth of raw material that required human judgment and refinement to produce the final campaign. Overall, Lacorazza sees AI as a powerful tool for enhancing creativity and accelerating the ideation process in marketing and advertising.