The article examines how artificial intelligence is simultaneously creating opportunities and challenges for major consulting firms like Deloitte, PwC, KPMG, and EY. By 2025, these firms expect AI to significantly impact their business models. The technology is projected to automate many traditional consulting tasks, potentially reducing the need for junior consultants and affecting the industry’s traditional pyramid structure. However, AI is also creating new revenue streams through AI implementation services and strategic advisory roles. Consulting firms are investing heavily in AI capabilities, with Deloitte planning to invest $1.4 billion in AI and data analytics, and PwC committing $1 billion to AI initiatives. The firms are actively reskilling their workforce and developing AI-focused service offerings. The article highlights that while AI tools can enhance efficiency and reduce costs, they also pose challenges in maintaining consulting firms’ premium pricing models. Experts suggest that successful adaptation will require firms to focus on high-value strategic work while leveraging AI for routine tasks. The transformation is leading to new hiring patterns, with firms seeking more technology-savvy consultants and AI specialists. The overall conclusion indicates that while AI presents both opportunities and threats, consulting firms that successfully integrate AI into their operations while maintaining human expertise will likely thrive in the evolving landscape.