The article discusses how AI is not the sole technology driving changes in marketing by 2024. It highlights other emerging technologies like the metaverse, Web3, and blockchain that will significantly impact marketing strategies. The metaverse, a virtual shared space, is expected to revolutionize brand experiences and customer engagement. Web3, the decentralized internet, and blockchain technology will enable new forms of digital ownership, loyalty programs, and secure transactions. The article emphasizes the need for marketers to adapt to these technologies and explore innovative ways to connect with consumers in immersive virtual environments, leverage decentralized platforms, and offer unique digital assets. It also underscores the importance of data privacy, transparency, and ethical considerations as these technologies evolve. Overall, the article suggests that while AI will play a crucial role, it is just one piece of the technological puzzle reshaping the marketing landscape by 2024.
Source: https://www.businessinsider.com/ai-isnt-the-only-tech-changing-marketing-2024-4