The article discusses how artificial intelligence (AI) is being utilized to detect trademark infringement, a significant issue in the digital age. AI algorithms can analyze vast amounts of data, including images, text, and audio, to identify potential trademark violations. This technology is particularly useful for large companies with numerous trademarks to monitor. AI can scan online marketplaces, social media platforms, and websites for unauthorized use of trademarks, saving companies time and resources compared to manual monitoring. However, the article notes that while AI can flag potential infringements, human review is still necessary to make final determinations and take appropriate action. Additionally, the accuracy of AI systems in this domain continues to improve as more data is fed into the algorithms. Overall, the article highlights how AI is becoming an increasingly valuable tool for intellectual property protection in the digital landscape.
Source: https://www.businessinsider.com/ai-is-being-used-to-identify-trademark-infringement-2024-5