The article discusses the rise of AI influencers on social media platforms like Instagram and TikTok. These AI-generated virtual characters are created using advanced technology and are often controlled by real people, including teenagers. Some key points: 1) AI influencers like Lil Miquela and Bermuda have amassed millions of followers, blurring the lines between reality and fiction. 2) Teens are capitalizing on this trend by creating and managing their own AI influencers, leveraging tools like Lensa AI to generate realistic images. 3) While AI influencers offer creative opportunities, there are concerns about transparency, as followers may not realize they are interacting with a fictional character. 4) Experts warn about potential risks, such as AI influencers being used for misinformation or promoting unrealistic beauty standards. 5) The rise of AI influencers raises ethical questions about the future of social media and the impact of AI on society.