The article discusses the challenges faced by the artificial intelligence (AI) industry in marketing and promoting its products and services. Despite the significant advancements and potential benefits of AI, many people have negative perceptions and fears surrounding the technology. The author argues that the term “AI” itself has become a marketing problem, as it often conjures up images of job displacement, privacy concerns, and a dystopian future dominated by machines. As a result, companies are increasingly avoiding the use of the term “AI” in their marketing efforts, opting for more neutral language like “machine learning” or “data analytics.” The article suggests that the AI industry needs to address these public concerns and misconceptions through better communication and education. By highlighting the practical applications and benefits of AI in areas like healthcare, transportation, and environmental protection, the industry may be able to overcome the negative stigma and gain broader public acceptance.
Source: https://www.businessinsider.com/ai-has-marketing-problem-people-dont-like-hearing-about-it-2024-8