The article discusses how automakers are incorporating AI assistants and holographic displays into their vehicle cabins to enhance the driving experience. BMW showcased its AI-powered voice assistant that can control various functions and provide personalized recommendations. Mercedes-Benz demonstrated its “MBUX Hyperscreen” featuring a holographic display spanning the entire dashboard. Stellantis unveiled its “AI Cockpit” with an AI assistant that can understand natural language commands. Volkswagen’s “Travel Assist” system uses AI to control the vehicle’s speed and steering on highways. The article highlights how AI and advanced displays aim to make driving more convenient, personalized, and immersive while reducing driver distraction. However, concerns are raised about the potential for increased distraction and the need for clear guidelines on safe usage.