The article discusses predictions for mergers and acquisitions (M&A) in the advertising industry in 2024, with a focus on three key areas: connected TV (CTV), influencer marketing, and artificial intelligence (AI). According to industry experts, CTV will continue to be a hot area for M&A as more viewers shift to streaming platforms, and companies seek to capitalize on the growing demand for targeted advertising on these platforms. Influencer marketing is also expected to drive M&A activity, as brands increasingly recognize the power of influencers to reach and engage with consumers. Additionally, AI is predicted to play a significant role in M&A deals, as companies look to leverage AI technologies for tasks such as audience targeting, content creation, and campaign optimization. The article highlights the potential for consolidation and strategic acquisitions in these areas, as well as the need for companies to stay ahead of the curve in an ever-evolving advertising landscape.
Source: https://www.businessinsider.com/ad-industry-m-and-a-predictions-ctv-influencer-marketing-ai-2024-12