Activision Blizzard, now under Microsoft’s ownership, has revealed plans to incorporate artificial intelligence into some of its games, including the Call of Duty franchise, by 2025. The company’s president, Rob Kostich, announced this initiative during Microsoft’s recent earnings call, emphasizing that AI will be used to enhance both player experiences and development processes. The integration aims to improve various aspects of gameplay, including NPC behaviors, storytelling elements, and player interactions. While specific details about the AI implementation remain limited, the company suggests it will focus on creating more dynamic and responsive gaming environments. The announcement follows Microsoft’s broader strategy of incorporating AI across its gaming portfolio, leveraging its significant investments in AI technology. Industry experts note this move could represent a significant shift in how major gaming franchises utilize AI to create more immersive and personalized gaming experiences. However, the company also acknowledges the need to balance innovation with maintaining the core gaming experience that players expect from the Call of Duty franchise. This development comes amid growing industry interest in AI applications for gaming, with several major publishers exploring similar initiatives. The timeline suggests a careful, measured approach to AI integration, likely focusing on specific features rather than a complete overhaul of existing game mechanics.
Source: https://www.businessinsider.com/call-of-duty-activision-ai-in-some-games-2025-2