The independent film company A24 faced backlash for using AI-generated images in promotional materials for an upcoming movie titled “Civil War,” set in a dystopian Chicago in 2024. The images, which depicted scenes of urban warfare and destruction, were criticized for their insensitivity and potential to spread misinformation. Critics argued that the use of AI-generated content in this context could blur the lines between reality and fiction, and contribute to the spread of harmful narratives. A24 defended the campaign, stating that it was intended to be provocative and thought-provoking, but acknowledged the concerns raised and pledged to be more mindful in the future. The controversy highlighted the ongoing debate around the ethical use of AI-generated content, particularly in the context of media and entertainment.
Source: https://www.businessinsider.com/a24-ai-generated-ads-civil-war-movie-mocked-backlash-chicago-2024-4