The article discusses the case of Olga Loiek, a University of Pennsylvania student whose face was used without her consent on Chinese social media platforms like TikTok, Douyin, and Xiaohongshu. Loiek’s images were taken from her personal Instagram account and used to create deepfake videos and images that were then shared on these platforms. She is suing the platforms, as well as an unknown ‘AI company’ called Clearview AI, for violating her privacy and using her likeness without permission. The article highlights the growing concerns around the misuse of AI technology, particularly in the creation of deepfakes and the exploitation of personal data. It also raises questions about the accountability and regulation of social media platforms and AI companies in protecting user privacy and preventing the unauthorized use of personal information.